2017 philadelphia heart ball program ad

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Client // The Pamela & Ajay Raju Foundation in partnership with the American Heart Association

There is a canyon in Philadelphia. A canyon that separates our city’s vast wealth and it’s entrenched poverty.  A canyon between the healthy and the needlessly sick. A canyon in which a difference in zip code can mean the difference between life and death.

Ours is the duty to build a bridge. We are called to lift our voices so that the voiceless may be heard. We are charged to give generously and pledge our time so that those at risk may lead longer, fuller lives. We are asked to illuminate a path across that canyon to bring all of Philadelphia together in good health and shared prosperity.